Recently, we took a look at some best practices for mobile data collection at the input level. This week, we turn our attention to best practices at the output level. Following the critical input stage, data is often transferred to corporate departments or regional marketing teams which, in turn, proceeds with the output—that is, drawing insights and making merchandising decisions based on data analysis.
When it comes to mobile data collection, it’s essential that retail field teams are equipped with an optimally effective input system. After all, it’s the retail field teams that bring critical store-level performance data to corporate departments, who in turn use it to draw insights and make merchandising decisions.